Monday 11 November 2013

Internationl Makeup Artist Tradeshow Toronto 2013

My first experience at the International Makeup Artist Tradeshow (IMATS) in Toronto was a great success! I had mixed emotions going to it first and I didn't know what I should expect. It turns out that everyone was super friendly and I learned a lot from attending the sessions and speaking to other industry experts. I even saw a few familiar faces from Ottawa that attended the show this year!

Here's my outfit and I'm ready to go!
 
I went with a few friends and our goal was to go there early so we can shop while it's quiet. I got there around 10am and it was already packed! The busiest booth was Makeup Forever, of course. At that time, I really didn't want to wait
to purchase my products so I took that time to walk around to see what's out there and went back 30 minutes later. When I went back, the booth quieted down and after submitting my order, it only took 15 minutes to pay which was amazing because some people around me said they waited about an hour to pay for their products. Some other vendors that were there included: MAC, Morphe brushes, OCC, Motives, Nigel's Beauty Emporium, Temptu, Royal Langnickel, Jordane Cosmetics, and Minx lashes.

Makeup Forever Booth
IMATS vendors
Other than amazing shopping and great deals on makeup, I was extremely wow'ed with all the special effects makeup that was going on around the show. Seeing such talented people work on models has given me a next level of appreciation for their talent and artistic skills. I also give kudos to models who spent 4-5 hours sitting down or standing to let various makeup artists put their ideas and thoughts to life.

Here are some photos of the art work that I took during the show:







Here's my favourite one created by Makeup Forever:

 

Some more photos with my gorgeous friends:
IMATS Toronto 2013
My beautiful friends and I.

And last but not least, here is a quick photo of my haul from IMATS:

IMATS beauty haul

  • Makeup Forever HD foundations
  • Makeup Forever Aqua liner
  • Beauty blender
  • Morphe brush set
  • Morphe brush belt
  • Morphe blush palette
  • OCC lip tar 
  • ELF brow powder
  • $1 lashes!
  • Apricot and Rose makeup wipes
I will be posting reviews of each products individually shortly so stay tuned!


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